Friday, March 14, 2008

EveryScape isn't an online world, it's the world online.

EveryScape, an online mapping site launched in late 2007 by Mok Oh and led by CEO Jim Schoonmaker, is changing the way we see the world. The difference between EveryScape and Google Earth, it's main competitor, are striking. "We're working on a human experience," Schoonmaker says. "Google has built a superhuman experience."

On the site, I took a demo drive through one of the featured destinations on the homepage, New York City. Using the AutoDrive mode (there's also a YouDrive mode, but driving in NYC scares the bejesus outta me!), I started at Radio City Music Hall then went down W 50th St and hung a left at 5th Avenue (almost hitting a pedestrian!). At West 54th Street we turned left again, then again on to the Avenue of the Americas. Boy, it was nice zooming over the top of all those cabs! I ended the ride after arriving at 5th Avenue again and went looking for some of the Popular Places that are listed under the driving screen. The American Stock Exchange, Little Italy, and Trump Tower were all just a click away, and using the cursor allowed me to get dizzying 360 degree views, including straight up into the sunny New York sky.

In all, it was an amazing view of what may be the future of online mapping. It also may render the current crop of neighborhood mapping services obsolete. Take a look for yourself and see what you think!

Pat & Wayne